Curated In-Store Beauty Departments

Curated In-Store Beauty Departments

Curated In-Store Beauty Departments

Browns unveils a new beauty department equipped with a curated range of products and in-store treatment residencies to provide consumers with a full pampered experience. The store’s Residency series will see the addition of treatments from Spanish skincare brand Natura Bisse and the Book Street store.

London’s cutting-edge fashion retailer’s new department will span makeup, skincare, hair, fragrance, and men’s grooming products to accommodate all beauty needs. Browns Beauty will also feature a Beauty Pod and a Beauty Studio at Browns East location. Customers can shop, get treatments, and hang out in the lounge spaces. According to Buying DIrector Ida Petersson, “The beauty space, like fashion, is a category that offers infinite room for playfulness, self-expression, and joy!”

Image Credit: Browns

Source:https://www.trendhunter.com/trends/browns-unveils

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