Gaming Merchandise Partnerships

Gaming Merchandise Partnerships

Sony announced the Sony x Spin Master partnership with the popular toy manufacturer. Through this partnership, Spin Master will produce a number of official toys connected to various Sony-owned video games, such as ‘God of War,’ ‘Horizon: Forbidden West,’ ‘Returnal,’ and more.

This collaboration will last for years to come and will span various types of toys. Spin Master stated that it will manufacture toys “in the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories,” which covers a lot of ground that Sony has previously been hesitant to enter.

The companies believe that this collaboration and the following toy collections will drive consumer engagement while entertaining consumers in new ways. Not only will this provide new ways for existing fans to enjoy some of their favorite titles, but it will also attract a number of new consumers to join to Sony gaming ecosystem.

Image Credit: SonySony announced the Sony x Spin Master partnership with the popular toy manufacturer. Through this partnership, Spin Master will produce a number of official toys connected to various Sony-owned video games, such as ‘God of War,’ ‘Horizon: Forbidden West,’ ‘Returnal,’ and more.

This collaboration will last for years to come and will span various types of toys. Spin Master stated that it will manufacture toys “in the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories,” which covers a lot of ground that Sony has previously been hesitant to enter.

The companies believe that this collaboration and the following toy collections will drive consumer engagement while entertaining consumers in new ways. Not only will this provide new ways for existing fans to enjoy some of their favorite titles, but it will also attract a number of new consumers to join to Sony gaming ecosystem.

Image Credit: Sony

Source:https://www.trendhunter.com/trends/sony-x-spin-master

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