Origin-Tracing Jewelry Apps

Origin-Tracing Jewelry Apps

Origin-Tracing Jewelry Apps

Italian jewelry company Pomellato has launched a new jewelry app that is designed to help customers better understand the origin stories of their pieces.

Created in order to coincide with the 20th anniversary of the ‘Nudo’ jewelry collection, this jewelry app enables customers to tap their jewelry on the app in order to access information about where the gemstones, diamonds and gold were sourced from. What’s more, the app also offers information on the ethical and sustainable practices followed over the course of the pieces making their way from the design operation to consumers’ hands. Additionally, the app offers access to documentation and certifications pertinent to the quality of materials used.

With additional features such as the ability to virtually try on jewelry through augmented reality, this app goes to show how venerable jewelry companies can leverage smartphone apps to improve the customer experience, particularly at a time when consumers are placing increasing importance on ethics, transparency and sustainability.

Image Credit: Pomellato

Source:https://www.trendhunter.com/trends/jewelry-app

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