Wine-Backed Self-Confidence Campaigns

Wine-Backed Self-Confidence Campaigns

Bodacious Wine and Shiseido recently came together in a collaborative campaign that celebrates self-expression. The wine company and the global beauty brand have come together to inspire Canadians to be confident and creative. The campaign draws inspiration from putting on lipstick in the mirror in an act of self-recognition.

Both brands came together to offer a Shiseido lipstick with a purchase of a Bodacious wine at participating BC Liquor stores from May 1st to June 4th. The limited-time offer will also be available at LCBO locations starting on May 22nd through June 18th. In addition, the collaboration opens a national contest opening on June 30th that gives participants a chance to wine beauty kits and special offerings.

Image Credit: Bodacious Wine / Shiseido


Leave your comment